SEO Tips To Boost Your Scales

What is the most underutilized SEO tactic or strategy?
 
 
Dorian, SEO Strategy Lead: Internal Linking

One of the most underutilized and ignored strategic tools for websites is hiding right under your nose: internal linking. Oftentimes, internal linking is implemented without much thought or strategy—an afterthought while writing a blog or creating a page.

 
How Many Keywords Should You Focus On? You should focus on two to three keywords for each page as a bare minimum. This includes one main keyword and two closely related queries. If you can focus on more keywords while making the content sound natural, then try to optimize for more SEO keyword variations.
  1. Find Your Competitors’ Best Performing Pages. …
  2. Inform Your Content Strategy Using a Keyword Gap Analysis. …
  3. Use Digital PR to Earn Authority Backlinks. …
  4. Improve Your Organic CTR Using PPC Testing. …
  5. Optimize for ‘People Also Ask’ …
  6. Steal Your Competitor’s Broken Backlinks.

Most SEO experts believe that an ideal keyword density is around 1-2%. This means the target keyword appears about one to two times per 100 words. At this rate, the keyword appears enough times to show search engines what the page is about without engaging in keyword stuffing.

Meta descriptions can technically be any length, but Google generally truncates snippets to ~155-160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50 and 160 characters.

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